"Facebook just announced "Facebook Connect", which they position as the natural evolution of Facebook as an open platform, which started from their initial API in 2006 and expanded with Facebook Platform in May 2007."(Charlene Li available at http://blogs.forrester.com) This is how they describe Facebook Connect: Facebook Connect is the next iteration of Facebook Platform that allows users to "connect" their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook. It has four main features namely, Trusted Authentication, Real Identity, Friends Access, Dynamic Privacy. Overall, this means that all of the fun stuff that developers are building into apps on Facebook Platform will now be available for third-party developers to build into applications OFF of Facebook.com. Charlene Li points out that this is the begining of the future she laid out that social networks will be like air-everywhere you need and want them to be.
So in a few weeks, we can expect to see Facebook leaving the confines of its server, allowing users to take their Facebook experience anywhere they want. Instead of damaging itself and eroding the value proposition, Facebook is extending the reach of its social network through the Web.
Wednesday, May 14, 2008
Tuesday, May 13, 2008
Cellphones Changing our Behaviour
Cellphone usage is growing more and more every year. It is reported that in Britain, a billion cellphone text messages are sent each week. There has even been medical records of cellphone addiction. These new technologies have led to new forms of commerce, employment, crime, artistic expression and political organisations. In some countries it is even possible to buy stud guns with MP3 players built in. The manufacturers say they put the cute into the electrecute.
In our days there are even cellphone used under water, a pair of underpants intended to counter the ffects of cellphone radiation, and Nokia is refering to cellphones as our new private parts. In some places, people are using cellphones to transfer money and pay for goods. Its possible to go to a corner shop and buy a loaf of bread with an SMS. Mobile phones are making an ernomous difference in ur lives. Technology is even entering our spiritual lives. In a temple in India, where people would usualy queue for hours to pray to a statue of Ganesh, thy now simply send the god a text message. There is also cellphone software that can help muslim find the direction of Mecca at any time.
Technologies have even changed the way we organise ourselves in society. Flash mobs for spontaneous gatherings are organised via SMS , e-mail or chat rooms which involves crowds of people suddenly materialising in public places to jointly carry out certain random activitie and then quickly disperse. Cellphones have becoma an integral part of our lives. They form part of who we are because some of them contain a huge part of a persons life like a diary full of dates and secrets.
Almost everyone posesses a cellphone which marks its significance in our lives
In our days there are even cellphone used under water, a pair of underpants intended to counter the ffects of cellphone radiation, and Nokia is refering to cellphones as our new private parts. In some places, people are using cellphones to transfer money and pay for goods. Its possible to go to a corner shop and buy a loaf of bread with an SMS. Mobile phones are making an ernomous difference in ur lives. Technology is even entering our spiritual lives. In a temple in India, where people would usualy queue for hours to pray to a statue of Ganesh, thy now simply send the god a text message. There is also cellphone software that can help muslim find the direction of Mecca at any time.
Technologies have even changed the way we organise ourselves in society. Flash mobs for spontaneous gatherings are organised via SMS , e-mail or chat rooms which involves crowds of people suddenly materialising in public places to jointly carry out certain random activitie and then quickly disperse. Cellphones have becoma an integral part of our lives. They form part of who we are because some of them contain a huge part of a persons life like a diary full of dates and secrets.
Almost everyone posesses a cellphone which marks its significance in our lives
Wednesday, April 30, 2008
Marketers increasingly use social networking sites
Marketers are now shifting from traditional marketing and advertising to the use of social networks. Adoption of social marketing tactics stems from the discovery "30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement," said Emily Riley, JupiterResearch analyst.
Marketers engage in several tactics on sites such as MySpace. Many advertisers easily understand the idea of having a MySpace profile, many will start that way. Riley suggests assets like widgets, skins, and forward-to-friend functionality to spark engagement. Brand involvement with social networking sites may be a new norm, but it's still early days according to Diane Rinaldo, senior director of the retail category at Yahoo.
JupiterResearch defines social networks as Web sites designed for members to create and post content, usually in the form of profile pages, primarily in order to communicate with each other. Monitoring social networking sites and other Web 2.0 venues is seen as important, but having a presence on these sites is possibly more important. I think that many advertisers, even those with fear, understand that if they're not there it's worse than getting negative feedback. It's more important to be there with some risk than not be there at all. Your competitor will surely be there. The shift of brands toward this channel creates the issue of noise in the space. Apart from other things, Social networking sites are not always effective for everybody, some advertisers have a brand that works well with a marketable video. Before an advertiser decides to use social networking, they have to think about how to attract the target audience and think about who they are targeting before attaching a brand message.
Marketers engage in several tactics on sites such as MySpace. Many advertisers easily understand the idea of having a MySpace profile, many will start that way. Riley suggests assets like widgets, skins, and forward-to-friend functionality to spark engagement. Brand involvement with social networking sites may be a new norm, but it's still early days according to Diane Rinaldo, senior director of the retail category at Yahoo.
JupiterResearch defines social networks as Web sites designed for members to create and post content, usually in the form of profile pages, primarily in order to communicate with each other. Monitoring social networking sites and other Web 2.0 venues is seen as important, but having a presence on these sites is possibly more important. I think that many advertisers, even those with fear, understand that if they're not there it's worse than getting negative feedback. It's more important to be there with some risk than not be there at all. Your competitor will surely be there. The shift of brands toward this channel creates the issue of noise in the space. Apart from other things, Social networking sites are not always effective for everybody, some advertisers have a brand that works well with a marketable video. Before an advertiser decides to use social networking, they have to think about how to attract the target audience and think about who they are targeting before attaching a brand message.
Tuesday, April 22, 2008
Virtual ethnicity
Today, spontaneous identification with one's local group, a sort of natural parochialism, is excluded by the saturation of daily life with globalised media. One is continually confronted with people who are not of one's tribe, kin, ethnicity, race, or community in any sense. Yet the desire for ethnic identification, at least in some quarters, is strong. Perahps this is a postmodern ethnicity, mediated by an increasing technologised social world. Inequalities of class, race, and gender contravene absorption into the abstract position of national citizenship. A global communication complicates and disrupts the site of struggle. When the reference point is global, ethnicity becomes an impediment to alliances of solidarity, not an inspiration to resistance.
The term 'virtual ethnicity' suggests one of the great questions confronting us at the close of the 20th century: is there a new form of planetary culture alongside existing ones that appears in the 'space' of electronic communications? Can there be a form of culture that is not bound to the surface of the globe, attaching human beings to its particular configurations with the weight of gravity, inscribing their bodies with its rituals and customs, interpolating their selves with the force of traditionals and political hierarchies? Is virtual ethnicity a transgression of essentialism in all its forms, including that of Western rationalism? Does virtual ethnicity betoken a new age, a 'postmodernity' that spawns multiple, dispersed, heterogeneous subjects as well as global communities?
These are some of the fascinating question that one might ask with the emergence of virtual ethnicity.
The term 'virtual ethnicity' suggests one of the great questions confronting us at the close of the 20th century: is there a new form of planetary culture alongside existing ones that appears in the 'space' of electronic communications? Can there be a form of culture that is not bound to the surface of the globe, attaching human beings to its particular configurations with the weight of gravity, inscribing their bodies with its rituals and customs, interpolating their selves with the force of traditionals and political hierarchies? Is virtual ethnicity a transgression of essentialism in all its forms, including that of Western rationalism? Does virtual ethnicity betoken a new age, a 'postmodernity' that spawns multiple, dispersed, heterogeneous subjects as well as global communities?
These are some of the fascinating question that one might ask with the emergence of virtual ethnicity.
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